Anonymous partnered with Goodwill Southern California to produce their inaugural Gala in 2013.  The Gala was established as a means to raise additional funds and advance Goodwill Southern California’s no cost employment programs and services for veterans while honoring local “heroes”. Notable “hero” honorees include Gary Sinise, The Cusumano Family and Chris Marvin of Got Your 6. Various event highlights include a live performance by Gary Sinise and the Lt Dan Band and a finale performance by Elliott Yamin of American Idol with Angel City Chorale.  The Goodwill Gala for Heroes will take place annually in order to raise additional funds and continue spreading awareness of Goodwill Southern California whole focusing on various local heroes. 

Since 1916 Goodwill Southern California has served individuals with disabilities and vocational disadvantages. Through its unique social enterprise business model, Goodwill Southern California raises money from items sold at 76 retail stores and their business services, including document imaging, secure shredding, e-waste recycling, custodial and landscape services and fulfillment contracts.  Goodwill dedicates 94% of its budget to fund job training, employment placement services and other community-based programs designed to help individuals with disabilities or vocational challenges become self-sufficient through the power of work.  The organization also provides valuable on-the-job experience by directly employing thousands of individuals.